Consumer (FMCG /CPG)

The main goal of researches in this sector is to provide strategic instruments, modern techniques and exact knowledge in order to help TNS clients create new ideas and products, measure the efficiency of marketing activity, assess consumer behavior, make sales forecasts and new market entries, and define various factors impacting the brand success. 

In TNS, studies for FMCG-industry are split by specialization – ad-hoc and syndicated researches.

Syndicated researches are conducted with the use of consumer panels which best fit for the accurate and punctual selection of consumer or shopper behavior data and allow us to trace changes in it with consideration of time flow. On the basis of panel data one can make conclusions as to which factors influence the market behavior of your target audience, how your consumers react to communication activity of market participants, how to get a maximal benefit out of the current situation and succeed in competition.

Marketing researches aimed at the solution of special clients’ tasks, as a rule, are split in two types – continuous and ad-hoc researches. Among the clients’ tasks the ones in most demand are the measurement of advertising campaigns performance, determination of main indicators of the brand health, segmentation of consumers, testing of communication materials, and development of new products. To succeed in solving these strategic issues, TNS Consumer Sector experts use a wide range of unique TNS research methodologies and techniques