B2B services

• Consumer’s portrait
• Consumers’ preferences and motivation
• Consumers’ needs
• Use of a product and attitude to it
• Points of sale
• Product perception
• Satisfaction by product or service
• Consumers’ evaluation of service and personnel, etc.
• Consumer segmentation
• Concept and product testing, advertising evaluation

2. Competitor monitoring:

• Market volume
• Competitors present on the market
• Market segments
• Dynamics of market segment change
• Perception of various producers’ brands
• Main market outlets assessment
• Evaluation of market development tendencies and perspectives
• Company image

3. Supplier study:

• Evaluation of market development tendencies and perspectives
• Company image
• Operating conditions

4. Intermediary and partner study:

• Partners’ satisfaction by a company’s work / operating conditions
• Quality and level of service
• Company image
• Market dynamics and other

5. Organization study:

• Corporate culture study
• Organization structure study
• Loyalty and employee motivation research
• Measuring satisfaction from main aspects of work
• Company’s social-psychological climate study

6. Target audience study:

Company image

• as employer
• socially responsible image of a company in public opinion
• company credibility (financially, as a partner etc.)

7. Consultation and workshop

Brainstorm together with Client and Executor, as well as with other participants (advertising agencies, partners etc.)

• Idea generation
• Project results insight
• Further steps joint planning