Ukraine TNS website
Русский English Українська
Automotive
The major objective of the sector TNS Automotive is to conduct market researches for the clients across the automotive market and, based on their findings, provide the analysis and consultations for companies operating in this sphere.
Our clients
Among our clients there are automotive and tire manufacturers, component suppliers, oil companies, repair specialists, parts distributors, dealerships and advertising agencies. We cooperate with both local and international companiesInternational projects are conducted in a number of countries simultaneously for big international automotive manufacturers.
The types of researches conducted across the sector:
- Strategic Usage & Attitude researches for the purpose of studying the market profiles and users
- Monitoring of clients’ satisfaction with the quality of services provided in the process of sales and after-sale service (Customer Satisfaction)
- Brand image study
- Evaluation of the performance of advertising campaigns, including the usage of standard TNS business-solutions and syndicated projects
- Evaluation of consumer perception of the quality of cars
- Automotive clinics («Car Clinic» is a wider hall-test within which the respondent is allowed to personally test the car, estimate its look, salon, accessories, price parameters, evaluate possible positioning, etc) in order to estimate the market’s perception of a new product.
Main research methods:
- telephone interviews (CATI)
- individual interviews (PAPI, CAWI)
- mystery shopping
- in-depth interviews and focus-groups
- Car Clinic
Our experience
Big TNS’ experience on the automotive and accompanying markets across the world, experience of cooperation with all big world manufacturers, a great number of international syndicated projects, which easily adapting to the specifics of local markets, as well as ongoing exchange of practical experience for solution of various client’s tasks – all the listed is a base for successful development of automotive market researches in Ukraine.
News
-
Стипендия имени Игоря Ткаченко.
9 октября 2009 года Конкурсная комиссия Стипендионного фонда имени Игоря Ткаченко определит победителей конкурса на получение студенческих стипендий имени Игоря Ткаченко...
